Placing Ads

Clicks, Impressions, Sponsored Products, Bids and Lockscreen Ads Some of us have tried ads and at least one of us has overbid and generally had to explain myself to customer service. The whole idea of advertising is intimidating. I think we all have some marketing experience through social media but advertising is a risky thing….

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Don’t Touch Anything Sharp

Let’s talk touch.

If you sweep your hand across spring green grass as you smooth out the picnic blanket you know in August the same grass will be stiff, dry and a bit crunch under your legs as you settle in.

Don’t touch anything sharp.

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Dear Reader

When you have a clear picture of who your ideal reader is, it allows you to write specifically for them. But it also allows you to feel more connected to them and to write in a more conversational way. Because it’s less formal, it makes for a much more engaging book.

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