This topic came from one of my favorite newsletters, Build Book Buzz.
“When I read Tara Alemany’s new book, Publish with Purpose: A Goal-Oriented Framework for Publishing Success, I was particularly struck by a new-to-me concept called the “Dear Reader” letter.
It’s an exercise you can do before writing your book that will give both your book and your marketing clarity and focus.”Sandra Beckwith
A ghostwriter and book architect, Justin uses this exercise to help his clients clarify who their book is for early in the writing process.
When you have a clear picture of who your ideal reader is, it allows you to write specifically for them. But it also allows you to feel more connected to them and to write in a more conversational way. Because it’s less formal, it makes for a much more engaging book.
Thanks Sandra for an interesting idea.