From the moment you set pen to paper or opened your favorite word processor you stepped into the world of shameless self-promotion.
You want to people to read your book. Even if you give it away you will have stiff competition from other authors offering free books. Sales or marketing, even KDP books need to catch the eye of a reader. You need to convince your target audience to choose your book from the virtual forest of books online and off.
Part of Shameless Self Promotion is your Bio, Blurb and Excerpt. Three things you will need no matter how you intend to get your book in front of new eyes.
Your bio, blurb and excerpt will be shared and recycled many times during the shelf life of your book. You will use variations for blog tours. If you work on various Bios, Blurbs and Excerpts for your book, you can put them in your Submission Packet and use them over and over again. You may use them in Press Releases, Book Signing Flyers, Interviews… You will not be sorry you wrote them.
I am ending our Month of Submission Packet items with this Topic Chat about Bios, Blurbs and Excerpts. I am still composting ideas for February.
Here are some links to get you started on Wednesday’s Topic.
by Jodee Blanco
It’s one of the most challenging tasks that can be asked of an author, to choose a passage from their book that represents, better yet, encapsulates its essence. When I owned a PR firm, most of my clients were authors, and I’d select their excerpts all the time. Piece of cake! Then I became an author, and soon discovered, it’s much harder when it’s your book.
Written by Neil Patel
If contributing guest posts is part of your content distribution and promotion strategy, you’re probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself.
When writing a novel, there are few selling tools as important as a solidly written book blurb. Sure, the cover design creates intrigue. But, if you have caught a potential reader’s attention, the blurb is what will sell your book—and convert readers. When defining a “blurb” it’s important to distinguish between a “description blurb” that you write for the back cover of your book and a “review blurb”. Here, we’ll be focusing on the former. How to write a blurb as an author.
Join us Wednesday 29, January for a Topic Chat