I am a social media addict. There is a section toward the back end of Facebook where you can check how much time you spend online each day. I won’t share my count because, frankly, I am embarrassed about it.
Time Killer or Author’s Best Friend
Ask anybody and they will probably agree that a part of a successful marketing campaign includes Social Media. Am I using my time at Facebook effectively? I think it depends on my goal.
Facebook has countless Groups for writers of almost any kind you can imagine. Some of them, for example, a Group called Authors where Noizchild and I are a part of the moderating team. As I am composing this post, Authors has 45,640 Members. Join a few groups. Even if you don’t indulge in Full on Shameless Self Promotion, you can help other group members from time to time by commenting in the feed.
Facebook has Pages. Take a few hours if you haven’t already and make a Facebook Page as an Author or in the name of your Blog or for your Books. Don’t forget to post regularly, even if it is just a quick image upload.
Start your own Group. It will take a while to set up, then you have to figure out how you are going to find members. I advise you to resist the urge to snatch people out of a sound sleep and make them join your group. They get rightfully angry about this.
I just gave you some of the easiest ways to use Facebook. It is a start but to make it really work to find traffic for your blogs, podcasts, virtual tours and readers, you may need a Planned Approach.
Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. As an author, how can you be sure you’re getting the most out of your Facebook page?Bookbub
This is a long post but well worth the read.
Join us on Sunday at 7PM EDT to chat about Facebook.